Secret Vines Blog

Advice from the old country - you just know we're not talking cricket.....

5th March, 2009

This was a press release I received recently. I don't know this guy but I like what he has got to say. Seems like the ‘old country' has the same problems we do here in Aus.

"Choose carefully when you buy wines online", warns Naked Wines.

As the economic recession takes its toll on consumer's spending power, revolutionary online wine retailer Naked Wines is warning wine lovers not to waste their money on dud deals when they buy wines online.

(EMAILWIRE.COM, February 28, 2009 ) Norfolk ,U K - More and more people are ditching the well known ‘big nights out' for ‘big nights in' and with this comes a further desire for alcohol purchases. But as a nation of new found bargain hunters, we are all intent on picking up unbeatable offers and cut price bargains.

"Never before have we been as exposed to a multitude of mind blowing deals when we look to buy booze to support our newly enjoyed nights in" says founder of Naked Wines, Rowan Gormley.
But the offers you find when you go to buy wines online are often not as good as they may seem. Most of us don't realise that the majority of supermarket wine deals are funded by the winemakers, which, of course, only the big, money making wine companies can afford to do. This sadly means UK wine drinker's choices tend to be determined by the size of the winemaker's marketing budgets and not our taste buds.

"The real challenge when you want to buy wines online, is not feeling forced into buying the industrialized, mass-produced, branded wines, but finding real wine from real places and real people.

"We set up Naked Wines as something of an online 'farmer's market', focused on connecting wine lovers with smaller wine producers from around the world who don't have the financial muscle to get on to the UK supermarket shelves. By connecting producers directly to buyers we are enabling them to spend more time doing what they are good at, while lowering the price of buying wines online for our customers."

So couple the great tastes and great value of buying from Naked Wines, with access to advice, views and recommendations from the other customers (and the wine growers themselves) and your search for the perfect partner to your next night in is over.

http://www.nakedwines.co.uk

Maybe we could team up and call our online 'farmers market' The Naked Secret.